USA – Nestlé’s Nespresso has made a significant addition to its product lineup with the launch of its first Ready-to-Drink (RTD) coffee, Master Origins Colombia.
According to Food Dive, the beverage is part of a pilot program and aims to cater to the growing demand for convenient coffee options and is exclusively available in the United States.
Made with high-quality coffee beans and sweetened with honey sourced from Colombia, Master Origins Colombia reflects Nespresso’s commitment to quality and sustainability.
“As on-the-go coffee demand continues to grow in the US, we saw the opportunity to reimagine how Nespresso can elevate coffee moments for today’s consumer,” stated Alfonso Gonzalez Loeschen, CEO of Nespresso North America.
He further emphasized that this RTD product embodies the intersection of functionality and sustainability, stemming from the company’s dedication to regenerative agriculture aimed at safeguarding the future of coffee production.
The new RTD coffee will be available starting October 2 in select Nespresso Boutiques, online, and via the Nespresso mobile app.
This launch is timely, coinciding with a recent surge in coffee consumption across the United States, which has reached its highest level in over two decades.
According to the National Coffee Association, while home consumption remains prevalent, many consumers are increasingly enjoying coffee in various locations.
The association also noted that RTD coffee has emerged as the third most popular method of preparation, comprising 18 percent of all coffee consumption—a figure that has more than doubled since last year.
The global market for ready-to-drink coffee is projected to reach US$36 billion in 2024, with a compound annual growth rate of 5.4 percent forecasted through 2028, according to Statista.
Nespresso launches sustainability initiative
Meanwhile, Nespresso has also introduced a recycling initiative called “The Power of Aluminum.”
This campaign aims to simplify the recycling process for consumers through drop-off programs and mail-in bags.
Jessica Padula, Vice President of Marketing and Sustainability at Nespresso USA, highlighted the brand’s longstanding commitment to sustainability, stating, “While circularity gains momentum in the luxury space, it has always been part of Nespresso’s DNA.”
Amid past criticisms regarding environmental practices, Nestlé has intensified its efforts to reduce its carbon footprint and has committed to increased reliance on renewable fuels.
Recently, Nespresso received approval for its greenhouse gas (GHG) emissions reduction targets from the Science Based Targets initiative (SBTi).
By 2030, Nespresso aims to achieve a 50 percent reduction in GHG emissions from its 2018 baseline, aligning with SBTi standards.
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