Nespresso launches recycling center in South Africa 

SOUTH AFRICA – Nespresso, a global leader in coffee machines and capsules, has inaugurated a recycling center in Cape Town, covering the entire Western Cape region.  

This initiative, developed in collaboration with Oricol, a South African waste management company, underscores Nespresso’s unwavering commitment to sustainability and environmental responsibility. 

Gabriel Nobre, the newly appointed CEO of Nespresso South Africa, expressed the company’s dedication to sustainability through their enduring partnership with Oricol.  

“Since 2014, Nespresso South Africa has been in partnership with Oricol Environmental Services, who have played a crucial role in establishing the recycling program in South Africa. Through this collaboration, we have successfully implemented a pioneering recycling initiative,” he stated. 

To further their commitment to waste reduction and the promotion of a circular economy, Nespresso aims to recycle an impressive amount of approximately 135,000 kilograms of used coffee capsules.  

Nobre highlighted the significance of this achievement, stating, “We are incredibly proud of this achievement and the positive impact it has on the environment. Nespresso remains committed to driving sustainability initiatives and finding innovative solutions to reduce our ecological footprint.” 

Gabriel Nobre, who assumed the role of CEO in September, brings a wealth of experience to the position. With a postgraduate degree in business administration and an MBA in Digital business, he has been an integral part of the Nestlé Group since 2005, holding various positions across multiple business units and corporate functions. 

According to Nespresso, Mr. Nobre identifies a substantial opportunity to increase the recycling rate of capsules in South Africa, surpassing the current 50 percent, which already exceeds the global average by 18 percent. 

Earlier this year, Nespresso introduced the Vertuo Pop machine, a notable addition to its Vertuo range. This machine, described as the smallest and most affordable for Vertuo to date, offers over 30 unique coffee blends and single origins in various cup sizes, providing coffee lovers with a versatile and enjoyable experience. 

In alignment with its sustainability approach, Nespresso shared that all its coffee capsules, including the Vertuo range, are crafted from 80% recycled aluminum, ensuring the preservation of freshness, quality, and taste.  

Additionally, the Vertuo Pop coffee machine is manufactured with 35% recycled plastic, and the packaging is made from 99.5% recycled materials. 

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