Nestlé adds beverages to iconic cereal brand, ramps up sustainability efforts in EMEA

US – Swiss food manufacturing giant Nestlé has expanded its iconic breakfast cereals brand Carnation Breakfast Essentials to include nutritional beverages.

In a statement, the company said that it’s the new nutritional beverages were developed in partnership with Kellogg’s and General Mills.

For more than 50 years, Carnation Breakfast Essentials has offered convenient nutrient-packed beverages as a breakfast option for families, in an attempt to meet daily nutritional needs.

Available in the US, the new beverage is available in four flavours including Kellogg’s Froot Loops, Krave and Frosted Flakes, as well as General Mills’ Golden Grahams.

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The drinks are packed with the same protein, vitamins and minerals as the original Carnation Breakfast Essentials line for immune support and to help build strong bones.

Each 8fl oz bottle contains 10g of protein and 20% or more of the daily value for 21 vitamins and minerals, including calcium, vitamin D and vitamin C.

“We are excited to collaborate with these iconic brands to bring new and exciting flavours to the Carnation Breakfast Essentials Nutritional Drinks portfolio,” said Abigail Buckwalter, vice president of marketing at Nestlé Health Science USA.

“It’s especially important for growing kids and teens to get the protein, vitamins and minerals they need. And, if it tastes great, even better,” she added.  

Available in the US, the new beverage is available in four flavours including Kellogg’s Froot Loops, Krave and Frosted Flakes, as well as General Mills’ Golden Grahams.

Carnation Breakfast Essentials’ new Froot Loops, Krave and Golden Graham flavours are available in ready-to-drink packs of six exclusively at Walmart stores nationwide. Meanwhile, the Frosted Flakes variety will be available in June 2021.

Achieving 2050 net-zero climate goal

Even as it launched new beverages, the Swiss food conglomerate is staying committed to its efforts of achieving its 2050 net-zero climate goal.

In February, the company revealed its top priorities for Europe, Middle East, and North Africa when it comes to tackling climate change.

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In a statement, Nestlé said that agriculture accounted for nearly two-third of its total emissions and was thus going to focus on regenerative agriculture to reduce the carbon print of this very important part of its operations.

In particular Nestlé said it will focus on healthy soils, net-zero dairy farms, and sustainably sourced cocoa and coffee.

The company said that it has already introduced some initiative to achieve its 2050 net-zero goal.

For example, through programs like living soils in France and LENs in the UK, the company is helping farmers use no or fewer pesticides while at the same time apply such  techniques as permanent soil cover, crop rotation, and reduce tillage.

Such activities according to Nestlé help keep more carbon and water locked in the ground and create healthier soils.

Nestlé further noted that it will also scale up its actions in the dairy supply chain to significantly reduce its carbon print.

To this end, Nestlé has launched projects such as climate-friendly milk in Switzerland and First Milk in the UK which has reduced carbon emissions on over 220 dairy farms.

Additionally, Nestlé says that by 2025, it plans to have 100% of the coffee and cocoa used in its operations sustainably sourced.

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