USA – Nestlé and Starbucks have releases a new range of Starbucks coffee products that will be available in grocery stores in the U.S. starting February 2020.
The new line-up which includes; Cold Brew concentrate, Fresh Brew coffee, Starbucks Coffee with Essential Vitamins, Starbucks Coffee with Golden Turmeric and Starbucks Coffee with 2X the Caffeine will strengthen Starbucks at-home coffee offering.
Starbucks Cold Brew Concentrates are available in Signature Black and Caramel Dolce flavors in both multi-serve and single serve formats.
The Starbucks Fresh Brew coffee is a brand new product that comes in a pre-portioned airtight packaging. The airtight seal locks in the peak flavor of ground coffee for fresh taste every time.
The product will be available in Pike Place Roast, French Roast and Breakfast Blend.
Nestle and Starbucks have also introduced blends of Starbucks coffee Starbucks Coffee with Essential Vitamins, Starbucks Coffee with Golden Turmeric and Starbucks Coffee with 2X the Caffeine.
Starbucks Coffee with Essential Vitamins has five B vitamins as will be available in roast and ground, and K-Cup pods.
Starbucks Coffee with Golden Turmeric comes with turmeric, ginger and cinnamon flavours and will also be available in roast and ground, and K-Cup pods.
The 2x Caffeine is a special offering with twice the caffeine content when compared to one Starbucks K-Cup pod of black coffee and will be also available in K-Cup pods.
These products build upon the portfolio of innovation of the global coffee alliance, formed between Nestle and Starbuck in August 2018 to create a revolutionary coffee experience for consumers.
Through the alliance, the two companies work together on the existing Starbucks range of roast and ground coffee, whole beans as well as instant and portioned coffee.
The alliance also capitalizes on the experience and capabilities of both companies to work on innovation with the goal of enhancing its product offerings for coffee lovers globally.
In 2019, Nestlé launched four coffee platforms worldwide under the Starbucks brand, including Starbucks Creamers in the US.