UK – Nestlé, the Swiss giant, has officially discontinued the production of its beloved caramel-based Caramac bars in the UK.
This decision, driven by a decline in sales, comes despite the confectionery’s previous success, particularly pre-pandemic.
In a statement, a Nestlé spokesperson expressed regret at disappointing Caramac fans but highlighted the steady decline in sales over the past few years, making the production of Caramac unsustainable.
“We are very sorry to disappoint fans of Caramac. There has been a steady decline in its sales over the past few years and, unfortunately, we had to make the difficult decision to discontinue it,” he said.
The company added that discontinuing the product allows it to hone in on the “best-performing brands, as well as develop exciting new innovations to delight consumers’ tastebuds”.
In addition, Nestlé had already announced the closure of the production facility responsible for Caramac, located in Fawdon, two years ago.
The closure was expected to impact over 500 jobs. However, the recent decision to discontinue Caramac is stated not to impact jobs beyond what was proposed in 2021.
The Fawdon facility was not only responsible for Caramac but also produced other confectionery products such as Fruit Gums, Fruit Pastilles, Jelly Tots, Rolo, Toffee Crisps, and Munchies.
Nestlé assured consumers that products performing well will continue production at other factories.
Meanwhile, the Halifax facility in West Yorkshire has taken on the majority of the production formerly done in Fawdon, with the remaining share distributed among a few European factories with the relevant specializations.
This marks the end of an era for Caramac, a confectionery classic that Nestlé has been producing in the UK since 1959. The closure of the Fawdon site is expected to be completed by the end of the year.
The discontinuation of Caramac reflects Nestlé’s strategic focus on adapting to market dynamics, prioritizing successful brands, and making room for innovation in the confectionery sector