USA – Nestlé marks National Cheeseburger Day in the US with the launch of plant-based (PB) bacon cheeseburger in partnership with the University of Massachusetts.

This is the first time the PB Triple Play and any kind of plant-based alternative to a bacon cheeseburger will be available for foodservice customers in the United States.

According to Nestle, it will be available under the Sweet Earth brand at the University of Massachusetts in their dining halls, food truck, take-away, and for online delivery.

“What better way to celebrate National Cheeseburger Day than with a new take on this iconic dish that is good for people and the planet?”

Mark Schneider – Nestlé CEO

In the months to come it will become a permanent menu item at additional US university operators, restaurants and foodservice channels.

“What better way to celebrate National Cheeseburger Day than with a new take on this iconic dish that is good for people and the planet?” said Mark Schneider, Nestlé CEO.

The plant-based burger patties, bacon and cheese use a combination of natural kitchen-cupboard ingredients.

Nestlé food scientists, product developers and culinary chefs worked together to get the right taste, texture and appearance, as well as a good nutritional profile, indicated the meat-alternative guru.

They also worked alongside foodservice experts to tailor the products for use in professional kitchens, taking into account their specific cooking and serving requirements.

“The PB Triple Play was developed by Nestlé in only 10 months, reflecting the company’s ability to further accelerate project timelines despite the current challenging environment,” stated Nestle.

It is the result of Nestlé’s deep expertise in protein science as well as its global research, prototyping and accelerator facilities, allowing the company to rapidly expand its portfolio of plant-based alternatives to beef, pork, chicken, seafood and dairy products.

Pre-portioned children’s cereal product

Meanwhile, Nestlé Cereals UK has introduced a new pre-portioned breakfast cereal product for children, NAT Bears.

When added to milk, the individually wrapped bears crumble to become a bowl of cereal. Designed to ‘help parents make breakfast time fun’, NAT Bears is available in honey and chocolate flavours.

According to Nestlé, its latest product is made with ingredients from natural origins, contains no artificial colours or flavours, and is high in fibre.

NAT Bears features the Nestlé Cereals green banner on its pack, signifying that whole grain is its number one ingredient and that it contains at least 8g per serving.

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