Nestlé enters plant-based seafood alternatives market launching Sensational Vuna

SWITZERLAND – Nestlé has launched a plant-based alternative to tuna, its first move into the growing market for plant-based seafood alternatives.

The vegan tuna dubbed, Sensational Vuna, will be launched under the Garden Gourmet brand in Switzerland.

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According to the company, it is made from a blend of six plant-based ingredients and contains all the essential amino acids and is free of artificial colorings or preservatives.

Eugenio Simioni, Market Head for Nestlé Switzerland said, “We are delighted to launch this strategic expansion of Nestlé’s plant-based offerings in the Swiss market first.

“It is another example of the innovation strength of Nestlé in Switzerland, and the exceptional capabilities and expertise we have in this country in the area of food and nutrition.”

The plant-based tuna alternative can be used in a wide range of dishes such as salads, sandwiches and pizzas. It has the flaky texture and rich flavor that makes tuna a favorite in many meals.

Stefan Palzer, Nestlé Chief Technology Officer said, “Sustainably produced plant-based seafood alternatives can help to reduce overfishing and to protect the biodiversity of our oceans. Our plant-based tuna alternative is delicious, nutritious and high in protein, while also being mercury-free.”

The launch will feature both the chilled product, which is available in a glass jar, as well as plant-based tuna sandwiches in select stores.

Nestlé developed the tuna alternative within 9 months, leveraging its deep expertise in protein science and proprietary technologies.  

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The company already offers a variety of plant-based products, including alternatives to burgers, mince, meatballs, sausages, cold cuts, chicken nuggets, and chicken filets.

The products are developed by Nestlé Research in Switzerland and the dedicated R&D Centers for food in Germany and the United States.

To increase speed-to-market, products are rapidly prototyped and tested in selected retail outlets, and first commercial batches are produced in Nestlé R&D facilities.

According to Nestlé, further roll out of the product will be announced in due time, while other plant-based fish and shellfish alternatives are also under development.

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