EUROPE – Nestlé is expanding its plant based food range with the introduction of a new ‘cook from raw’ Garden Gourmet Incredible Mince and a new and improved version of its Incredible Burger.
The new Garden Gourmet Incredible Mince is designed to be just as versatile and juicy as minced beef which according to Nestlé is easily shapeable, into balls or skewers as well as be crumbled up in a pan.
Blended with a variety of vegetable concentrates – beetroot, carrot, and bell pepper – alongside rapeseed and coconut oil, its main plant-based ingredient, soya, contributes to its 17.3g protein per 100g.
The Garden Gourmet Incredible Mince will be available starting in September in a number of European countries, including Austria, Belgium, Germany, Norway and Sweden.
As part of continuous efforts to improve its plant-based range, Nestlé has also renewed the recipe of its popular Garden Gourmet Incredible Burger just seven months after its first launch.
Nestle said that based on consumer feedback, the plant protein experts modified burger to improve its juiciness, grilled beefy flavor and meat-like texture.
The burger creates the experience of eating a beef burger using natural soy and wheat protein, color from natural plant extracts, chopped coconut oil, and a proprietary method of fermenting plant-based ingredients to boost the ‘umami’ flavor of the burger.
Wayne England, the head of Nestlé’s food business, said: “We’re pleased at the positive response to our Garden Gourmet Incredible Burger from a broad range of consumers.
“This autumn we are launching a next generation that we are sure people will appreciate. As an extension to this exciting and fast-growing burger-led ‘cook from raw’ platform, we are proud to launch Garden Gourmet Incredible Mince.
“This is a really versatile ingredient. We will continue to work hard to improve our Garden Gourmet offers and to bring new formats to the market.”
Alongside meat alternatives, Garden Gourmet is also continuing to expand its range of products based on the goodness of vegetables. These already include a variety of balls, patties and bakes made with vegetable pieces, cheeses, grains and pulses.
