Nestle expands Poland Spring sparkling water brand with six new flavours

USA – Nestle Waters North America has expanded the Poland Spring flavored sparkling waters line with six new flavors to meet consumer demand for ‘bubbly options and alternatives to sugary beverages’. 

The new range is made from 100% natural Maine spring water featuring unique flavor profiles that tap into trending tastes, according to Nestle.

The new flavours include Ruby Red Grapefruit, Lemon Ginger, White Peach Ginger, Blood Orange Hibiscus, Orange Mango and Vanilla Flavor Twist.

Development of the refreshing flavours was motivated by a growing appeal for floral flavors among consumers, especially hibiscus, lemon and grapefruit flavors.

“After the incredibly positive response to the 2018 relaunch of Poland Spring Sparkling, we are excited to maintain momentum with new flavor options,” said Yumiko Clevenger-Lee, Vice President & Chief Marketing Officer of Nestlé Waters North America.

“As we continue to expand our portfolio of unique and healthy sparkling offerings, our core focus remains unchanged and unmatched; simple ingredients starting with the 100% natural spring water Poland Spring has been known for since 1845.” 

Nestle combined real fruit flavors for a bubbly, refreshing product which will be available later this month in a mix of three bottle sizes – 20 ounce, 1 liter, and .5 liter (8 packs) – as well as 12-ounce cans (8 packs).

The new waters will be stocked in in-store at supermarkets, club, convenience and chain drug stores as well as through ReadyRefresh by Nestlé, Amazon, FreshDirect and Walmart.com for purchase and delivery.

Nestle’s Poland Spring range of sparkling flavors include Lively Lemon, Lemon Lime, Zesty Lime, Orange, Triple Berry, Summer Strawberry, Raspberry Lime, Black Cherry, Pomegranate Lemonade, and Simply Bubbles.

According to Nestle, all Poland Spring Sparkling offerings are sugar-free, calorie-free and contain no sweeteners or colors.

The launch will be supported by an online campaign run in digital and on social channels to highlight the brand’s key differentiators – the 100% natural spring water, natural flavors, refreshing bubbles, and great taste.

In February last year, Nestle Waters launched new healthy flavoured sparkling water range under the Regional Spring Water Brand Sparkling line, which includes Poland Spring, Deer Park, Zephyrhills, Ozarka, Ice Mountain and Arrowhead.

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