EGYPT – Nestlé has inaugurated a new coffee factory in Egypt for its Bonjorno brand, following an investment of US$14 million (EGP 250 million).

Located in the 6th of October industrial zone, the facility sits on a 12,740 square-metre land which Nestlé says has the most advanced coffee making technologies.

The new Bonjorno coffee factory has eight production lines with a capacity of 14,000 tons and potential to reach between 22,000 and 44,000 tons in the future.

Magdi Batato, Executive Vice President and Head of Operations Nestlé S.A said that the new modern factory is echoes Nestlé’s ambition to bolster development in the coffee sector.

“We are delighted to inaugurate this new factory, which uses Nestlé’s strong manufacturing & innovation capabilities to leverage the most advanced technology.

This factory reflects Nestlé’s ambition to invest in Egypt and foster the development of the rapidly growing soluble coffee segment, which has been gaining popularity among Egyptians.

We aim to have the Bonjorno factory as an export hub for coffee in the region,” said Batato.

Nestlé acquired Caravan Marketing Company SAE (CMC), a leading Egyptian instant coffee company and owner of the Bonjorno brand, in January 2017.

Speaking during the inauguration ceremony, Chairman and CEO of Nestlé North East Africa, Moataz El-Hout, noted that the importance of the Egyptian market in the coffee sector cannot be overemphasised, a factor that has driven the extensive investments Nestlé has made in the country.

“In the last few years, our local workforce to reached almost 3,500 direct employees and invested almost US$56 million into manufacturing, distribution facilities and skill development.

We have been part of the Egyptians’ lives for over 100 years and we are confident that Egypt offers great business and economic opportunities,” he said.

The factory has a workforce of about 240 employees and will provide around 7000 indirect jobs.

Nestlé Egypt is a wholly owned subsidiary of Nestlé S.A. in Switzerland, and has been operating its nutrition, health and Wellness business for more than 100 years in Egypt.

The company has secured a significant market in the country and has ambitions of making further investment to lead in the coffee business, creating value for its brands and making a difference for consumers.

Currently Nestlé operates 3 factories in Egypt among its 10 factories in the Arab world, across North Africa and Middle East Nestlé, providing almost 8000 direct employments.