Nestlé introduces new KitKat tablets in Europe aiming to meet evolving consumer preferences

EUROPE – Nestlé, a multinational food and drink processing Conglomerate Corporation, has launched its new KitKat tablets, which come in three flavors: double chocolate, hazelnut and salted caramel.

The company said the products are designed to capture the growing demand for indulgent and shareable chocolate experiences.

Renowned for providing consumers with a much-needed break during the day, KitKat is now expanding to new occasions, like those relaxing moments at home after work or during the weekend.

Stefano Agostini, Head of Confectionery Nestlé Zone Europe, said, “Consumer insights reveal a significant opportunity to enhance the appeal of filled tablets. The new KitKat tablets are breaking the codes of the more conservative tablet segment and making them more attractive to younger shoppers, which should drive growth.

“KitKat is one of Nestlé’s most successful brands. We are confident that with its brand power, it can successfully expand into new occasions and segments, enjoying a break at home while sharing a piece of chocolate with loved ones.”

The company added that KitKat already has a wide-ranging portfolio of tasty chocolate products. With these new tablets, Nestlé is leveraging the brand’s iconic crispy wafer and creating a multisensory experience through creamy fillings and visually appealing marbled chocolate.

Louise Barrett, Head of the Nestlé Research and Development center for Confectionery York, explained that the new KitKat tablets provide a unique multisensory experience by perfectly balancing the ingredient proportions and creating a delightful contrast between the chocolate shell and the delicious fillings.

She added that their marbling expertise enables them to blend different chocolate masses precisely, resulting in stunning swirl patterns that enhance the visual appeal.

Earlier, Nestle also announced the launch of a new mocha-flavoured KitKat, developed in partnership with its popular coffee brand, Nescafé.

According to the company, the collaboration aims to redefine the coffee break experience for consumers and capitalise on the synergies between two of the company’s most recognised brands.

The new KitKat Mocha features a crispy wafer biscuit enveloped in a coffee-flavoured chocolate coating. It is designed to appeal to consumers seeking a snack that complements their coffee routines.

Sign up HERE to receive our email newsletters with the latest news and insights from Africa and around the world, and follow us on our WhatsApp channel for updates.