NIGERIA – Nestlé has launched the first made in Nigeria plain sparkling water under its brand Nestlé Pure Life.
The new Nestlé Pure Life Sparkling Water, sourced and produced locally, has come to fill the gap that no local brand has been in a position to until now.
Speaking at the launch event in Lagos, the Managing Director and CEO of Nestlé Nigeria PLC, Mr. Wassim Elhusseini said, “As with all Nestlé brands, Nestlé Pure life is committed to promoting healthier nutrition and lifestyle for all.
“Nestlé Pure Life Sparkling Water is made of purified water with CO2 and has zero calories with no sugar added.”
It joins Nestlé Pure Life Premium Water and Nestlé Pure Life Protect fortified with Zinc as healthy hydration alternatives for consumers.
Also speaking at the launch, the Marketing Manager of Nestlé Waters in Nigeria, Gloria Nwabuike said, “This innovation is a result of years of dedicated research to find a refreshing and exciting solution to thirst, with a product that has a satisfying taste and feel.
“The production of Nestlé Pure Life Sparkling Water takes into consideration, Nestlé’s global net-zero commitment by adopting sustainable practices and processes across our operations: the bottles are light-weighted and fully recyclable. In addition, the production process optimizes water usage for the good of our environment.”
The launch of Nestlé Pure Life Sparkling Water further demonstrates the company’s commitment to the growth of the Nigerian economy by locally sourcing and producing high-quality nutritious food and beverages to meet the needs of consumers across the country.
Nestlé Waters Egypt launches 100% recycled plastics
Spearheading its move towards more sustainable packaging, Nestlé Pure Life recently launched Egypt’s first water bottles made of 100% recycled plastics (rPET).
The new bottles, coming in 1.5 litres format are made of high quality, food-grade recovered and reprocessed plastics.
The innovation was first introduced and approved by the European Union as safe to use, ensuring quality and safety.
The move is in line with Nestlé’s global commitment to increase the usage of rPET in packaging materials by 50% worldwide by 2025.
To achieve the target, the manufacturing giant is investing a total of US$2 billion to develop sustainable packaging solutions for food grade recycled plastic.
Expanding the impact and contributing to increase recycling behaviour and raise public awareness, the new water bottles will include a QR code on the label.
The code when scanned will direct to Nestlé Pure Life’s website for further information about the product, as well as details of livelihood improvement and sustainability initiatives.
Furthermore, vending machines will be placed at high traffic venues where consumers will dispose their used plastic bottles which will be transferred for recycling.
The shift to rPET is another revolutionary step for Nestlé Waters Egypt, which in 2019 launched the “if it clicks, it’s safe” campaign becoming the first bottled water company to eliminate the bottle neck sleeves, removing approximately 240 metric tons of plastics.
It grew into a game-changing initiative that was later adopted by major water bottle companies in the local market.