CHINA – Swiss food and beverage manufacturer, Nestlé, has launched Ice Roast, the brand’s first-ever soluble coffee designed especially for consumption with cold water or milk, over ice.

According to the company’s statistics, today, 15% of coffee in the world is drunk cold, with the majority of this consumed by younger people, especially Generation Z.

In line with this trend, there is rising demand for products that allow people to recreate café-style cold coffee experiences at home.

Nescafé launched the soluble coffee ingredient to cater to the growing number of people who wish to drink cold coffee at home. Nescafé Ice Roast is launching in China this month, with Mexico to follow.

Damien Tissot, Head of Nestlé’s Product Technology Center Coffee in Orbe, Switzerland, said: “With Ice Roast, we’ve created a light-medium roast that’s ideal to drink cold, with a smooth texture and cocoa notes that unlocks new sensory territory. By applying an innovative mindset, our teams have created a new sensory experience in cold coffee.”

Nestle Ice Roast was designed at the company’s coffee R&D center in Orbe, Switzerland. The company explained the R&D team tailored the roasting profile for a lightly roasted soluble coffee without harsh or bitter notes.

They optimized the extraction process for a refreshing taste and clear appearance in the cup and perfected the coffee granule structure, so it dissolves quickly and easily.

Damien Tissot, Head of Nestlé’s Product Technology Center Coffee in Orbe, Switzerland, added that with Ice Roast, the company created a light-medium roast that’s ideal to drink cold, with a smooth texture and cocoa notes that unlock new sensory territory.

Coffee consumption statistics show that around 30-40% of the world’s population consumes coffee every day. According to Economics of Coffee, over 2.25 billion cups of coffee are consumed in the world daily.

Nescafé boasts of being the world’s favorite coffee brand, and it says it will continue to innovate to offer people a wide variety of coffee experiences.

Other recent launches include Nescafé Black Roast, Nestlé’s most intense coffee ever, and Nescafé Roastery Collection, a super-premium soluble coffee.

Currently sold in Nigeria, Nescafé Malty is an accessible 3-in-1 blend that balances Nescafé coffee with millet malt, for a rich, creamy blend suited to local tastes.

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