Nestlé launches Mocha KitKat in collaboration with Nescafé
SWITZERLAND – Nestlé, a multinational food and drink processing conglomerate corporation, has announced the launch of a new mocha-flavoured KitKat, developed in partnership with its popular coffee brand, Nescafé.
According to the company, the collaboration aims to redefine the coffee break experience for consumers and capitalise on the synergies between two of the company’s most recognised brands.
The new KitKat Mocha features a crispy wafer biscuit enveloped in a coffee-flavoured chocolate coating. It is designed to appeal to consumers seeking a snack that complements their coffee routines.
Angelica De Los Rios Granja, brand manager for KitKat at Nestlé UK & Ireland, said: “This partnership brings together two beloved brands to create the ultimate break experience”.
Each two-finger bar contains 104 calories, positioning it as a moderate indulgence suitable for daily consumption.
The product is free from artificial colours, flavours, and preservatives and is marked as suitable for vegetarians, aligning with current consumer trends favouring cleaner labels and transparency in food sourcing.
Nestlé discontinues vegan KitKat
Recently, the company discontinued its vegan KitKat or KitKat V due to declining demand, phasing out the dairy-free chocolate biscuit bar in all markets except the UK and Ireland.
A Nestlé spokesperson said. “KitKat vegan was popular among those looking for dairy or vegan alternatives. Unfortunately, the sales were reduced to the point where production added significant complexity to our manufacturing operations, which could not be sustained. We have therefore made the difficult decision to discontinue KitKat Vegan.”
The company noted that vegan chocolate is “still a niche market,” as conventional chocolate products dominate the confectionery category and contribute the vast majority of sales.
In line with consumer choices, the company aims to focus on classic chocolate variants in the KitKat range in the foreseeable future.
On whether these strategic changes in the plant-based segment impact Nestlé’s Net Zero by 2050 objective, the spokesperson says: “KitKat is part of the efforts we deliver in the confectionery category to support the Nestlé Net Zero commitment.
“KitKat is our leading global confectionery brand and will carry the efforts we deliver at each stage of our supply chain.”
The KitKat V discontinuation follows a string of similar suspensions in Nestlé’s plant-based portfolio.
In 2024, the Swiss multinational discontinued its Carnation Vegan Condensed Milk Alternative and Nescafé Plant-Based Coffee Pods to focus on better-performing products as demand declined.
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