SWITZERLAND – Nestlé has launched the ‘Roastelier’, a compact coffee-roasting solution that the food and beverage company said will allow baristas to unlock and simplify the art of roasting in the shop.
Nestle said that the new Roastelier will allow baristas to provide an authentic and complete coffee experience, including roasting, allowing for ultimate freshness.
According to the company, the Roastelier solution includes a range of top grade arabica coffees sourced from select coffee growing regions around the world.
Nestle claims that these coffees are carefully assessed for many quality parameters within its factories and are then taken through the first step of roasting using their proprietary knowledge and equipment setup – referred to as ‘Prime Roast’ – to ensure consistently good results batch after batch.
Reinhold Jakobi, Head of Nestlé Professional Strategic Business Unit, Nestlé, said: “We have developed Roastelier in less than twelve months, capitalizing on our R&D expertise in beverage system technologies.
“With this artisanal on-site roasting solution, baristas can now offer hassle-free, freshly roasted coffee, with hundreds of personalized blends at their fingertips, to cater to the increasing diversity of consumer tastes and desires.
“This significantly enhances both authenticity and ‘coffee cred’ at their outlets. The novel solution will help passionate baristas become master roasters.”
The system is equipped with a QR code reader that recognizes the coffee type and offers a range of roasting profiles defined by master roasters at Nestlé and programmed into its database.
Nestle further revealed that the solution features an intuitive user interface allowing baristas to personalize the roasting of the coffee beans and access several sensory profiles from the selected bean types to create their house blends.
In addition, Roastelier is also a service platform that provides tools and guidance to shop owners, to differentiate and expand their offerings, for example by selling their own signature roasted coffee beans.
The system has a ‘plug & play’ filter connected to the roasting device for simple and efficient management of gas emissions naturally produced during roasting.
“Our goal is to put baristas at the heart of the craft, opening up new creative avenues for them to delight their customers and capture more value from their businesses,” added Jakobi.
Roastelier is being rolled out in Greece and Scandinavia and will be launched across Europe and Latin America in 2020.
The company added that the solution will be endorsed by Nestlé’s global brand – Nescafé or its local coffee brands such as Zoégas in Scandinavia or Buondi in Greece.
