WEST AFRICA – Nestlé, through its MAGGI brand, has launched a dedicated African cuisine website in Central and West Africa, offering consumers looking online for cooking ideas, recipes and tips to live a healthy life.
With the MAGGI website, Nestlé said that it will be able to meet the increasing consumers’ digital and nutritional appetites by offering fresh new twists to well-known African dishes.
The company noted that the platform, which provides over 40 African recipes on an easy-to-use platform served along nutrition information to help consumers adopt a healthier diet, can help families cook balanced and nutritious meals.
The food company revealed that the website was built in collaboration with top African chefs, expert nutritionists, and local food influencers and provides consumers with tips in some recipes on how to adopt balanced dishes and healthier diets such as boosting iron intake.
“MAGGI innovates once more by providing different variations of beloved African dishes that offer something for every food lover,” said Dominique Allier, Business Executive Officer for Culinary at Nestlé Central and West Africa. “We are proud to be the first region worldwide chosen by MAGGI to launch this unique website,” he added.
Through the platform, Akua Kwakwa, Nutrition, Health and Wellness Manager for Nestlé Central and West Africa added that consumers will have access to insights on the importance of including nutritious recipes in their diets as well as enable people across the globe to have easy access to traditional African recipes.
“For people who are more concerned about sodium, saturated fat and added sugars, the website features the unique ‘MyMenuIQ™’ guide that illustrates how nutritionally-balanced each recipe is. The higher the score, the more balanced the meal is,” she added.
According to the food company the website has recipes for kids, adventurous cooks, those who love a classic dish and time-saving one pot meals, all available in English and French on maggi.com.gh, maggi.ng, maggi.sn, maggi.cm and maggi.ci.
‘Cooking the difference‘
To help people “cook the difference”, MAGGI has been organising local events to encourage healthy cooking, like pop-up kitchens, cooking caravans and online nutrition education programmes, which the brand says have reached over 10 million people across the region.
Maggi has launched the second season of Yelo Pèppè drama show, following the success of Yelo Pèppè season one, which recorded over 20.3 million online views. MAGGI said that the new second season of the show will bring back its characters from the first season.
Re-nowed food blogger Mina (Ade Laoye), signs up struggling business owner and cook, Anna (Anita Erskine), Isabelle (Sophy Aiida), Nabou (Dieynaba Leurs), and Aida (Aurelie Eliam) will also join the prestigious Cook the Difference Competition.
The brand has also set an objective to boost the nutrition of families at an affordable price, by improving the nutritional profile of its bouillons and other products through reducing salt and increasing micronutrients such as iron, to help tackle iron deficiency.
In addition, MAGGI has pledged to use more familiar ingredients that people know and can find in their kitchens. The brand cites Naija Pot, Signature, D3d33d3 and MaMeun as some of its new products made with everyday ingredients like smoked fish, shrimp, onions, garlic, ginger and chilli pepper.
MAGGI has also committed to increasing local sourcing and building to the local economy, creating more value for society. The company revealed that all of MAGGI bouillons sold in Central and West Africa are manufactured by its local employees.
Also, nearly three quarters of the raw materials used in these products are sourced locally from suppliers, which it observes is an important step in providing income and creating job opportunities in the region.
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