SWITZERLAND – Nestlé, the world’s largest food and beverage company, has launched a new range of its YES! snack bars, with each bar containing 10 grams of plant protein from a delicious natural combination of nuts and peas.
The new YES! bar gives consumers power on the go. Like other YES! bars, the new protein bars are made of wholesome ingredients, are high in fiber, use no artificial colors or preservatives, are gluten free and suitable for vegetarians.
“We know that today people are living healthy active lifestyles and are looking for the right fuel that is good for them and for the environment. YES! plant protein bars use the power of nature to deliver a great wholesome product on the go and are wrapped in paper packaging that is easy to recycle and avoids plastic waste,” Alexander von Maillot, Global Head of Confectionery at Nestlé, said.
The new bar comes in Almond, Peanut and Double Dark Chocolate flavor and Cashew, Blueberry and Dark Chocolate flavor. Nuts are the number one ingredient, and the bars are drizzled with real dark chocolate made with sustainable cocoa certified by the Rainforest Alliance.
“Pea protein is a key focus area for us because it has a high protein content and is one of the most environmentally friendly sources of plant protein,” Louise Barrett, Head of the Nestlé Confectionery Product Technology Centre in York, said.
“When developing these new YES! bars, we chose pea and nut protein to really stand out from many of the other bars on the market. At the same time, we made sure that taste was our top priority, and these bars taste really amazing!”
As with the existing YES! range, the bars are carefully wrapped in recyclable paper. The paper is from sustainable sources, certified by the Forest Stewardship Council (FSC) or the Program for the Endorsement of Forest Certification.
Unlike most other protein bars, the new YES! protein bar is tapping into an emerging trend towards pea protein. This opens a new choice to those consumers looking for more innovative plant protein alternatives. And the new bars achieve this without any compromise between ‘healthy’ and ‘tasty’.
A recent Nestlé research has shown that most people buying protein bars are now looking for more natural protein sources with no additives. Plant protein is one of the most preferred options to fuel an active lifestyle and get the most out of their busy day.
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