Nestlé launches plant-based meat extender, Maggi Rindecarne

CHILE – Nestlé has recently unveiled Maggi Rindecarne, a plant-based meat alternative designed to offer consumers a nutritious and affordable way to enhance their meals. 

The product, which combines soy and spices, allows consumers to blend it with minced meat, effectively increasing the number of servings without sacrificing taste or nutritional value. 

This innovation is currently being rolled out in Chile, marking Nestlé’s latest step in its ongoing efforts to provide accessible and balanced dietary options.

The introduction of Maggi Rindecarne reflects Nestlé’s broader strategy to integrate plant-based proteins into traditional diets, particularly in regions where affordability and nutrition are key concerns. 

According to Swen Rabe, head of Nestlé’s Product and Technology Center for Food, the product has been meticulously crafted by a team of experts and chefs to ensure it maintains the familiar texture and flavor of minced meat, while also being shelf-stable and easy to prepare. 

This new addition to the Maggi lineup is intended to cater to the evolving dietary preferences in Latin America, offering a practical solution for consumers seeking to stretch their food budgets without compromising on nutrition.

Maggi Rindecarne builds on previous Nestlé innovations that combine animal and plant-based ingredients to optimize both nutritional value and cost-effectiveness. 

For instance, in 2022, the company piloted a plant-based protein blend in Latin America designed to complement egg dishes. 

Additionally, in Central and West Africa, Nestlé has introduced a beverage solution that blends milk with locally sourced soy, further emphasizing the company’s commitment to developing products that are both nutritious and economically accessible.

Recent product launches under the Maggi brand, such as Maggi Soya Chunks and Maggi Veg, also reflect this commitment to offering meat-alternative options. 

These products are part of Nestlé’s ongoing response to the shifting dietary trends, as more consumers seek out plant-based alternatives in their daily meals.