Nestlé launches recyclable paper wrappers for Maggi bouillon cubes in France

FRANCE – Maggi, a Nestlé product that has seasonings, instant soups, and noodles has become the first major brand to use recyclable paper packaging to wrap individual bouillon cubes, for its organic range in France.

The paper used for the wrapper is from sustainable sources, pulp and paper mills certified by the Forest Stewardship Council (FSC) and The Program for the Endorsement of Forest Certification, and its development marks another step in Nestlé’s commitment to make all its packaging recyclable or reusable by 2025, as the company works towards a waste-free future.

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The new solution is a coated paper that is recyclable through the paper stream in France. Until now, the bouillon cubes have been wrapped in a multi-layer laminate that includes aluminum.

“We want to provide both healthy and more sustainable options. That’s why we’re happy to bring recyclable paper packaging to a favorite like these Maggi organic bouillon cubes,” Agnes Lalanne, Global Category Lead for Cooking Aids at Nestlé, said.

“We want to provide both healthy and more sustainable options. That’s why we’re happy to bring recyclable paper packaging to a favorite like these Maggi organic bouillon cubes,”

Agnes Lalanne – Global Category Lead for Cooking Aids, Nestlé

Ahead of the launch, the team also worked to refurbish and upgrade existing packaging machines, to allow the new paper wrapping to run on them.

“The main challenge our team faced was the creation of a foldable, sealable material that is robust enough to provide a sufficient barrier – to keep the product fresh and safe – whilst also being readily recyclable,” Torsten Pohl, Head of Nestlé’s Product Technology Center for Food in Singen, Germany, said.

Maggi products – including bouillons, soups, seasonings and sauces – are sold in over 90 countries.

This is the latest result of an innovation drive to use more paper packaging for Nestlé products. It had announced that it has made a commitment to make all its packaging 100 per cent reusable or recyclable by 2025.

Nestlé opened its Institute of Packaging Science in Lausanne, Switzerland, the first of its kind in the industry. There are 50 experts working on research in key areas to bring functional, safe and environmentally-friendly packaging solutions to the market.

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So far, Nestlé has committed US$30 million investment in the US to increase food grade recyclable plastics. In Chile, pet food is sold via a refillable system and in the UK, Smarties comes in recyclable paper packs.

In August 2020, Nestlé Philippines reached plastic neutrality, where the company collected and co-processed the equivalent amount of plastic as contained in the products sold.

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