NIGERIA – Nestlé Nigeria Plc has re-launched its Golden Morn brand, which will now be available in a modern stand up pouch packaging and fortified with GRAINSMART, a unique blend of vitamins and minerals including Vitamin A, Vitamin B1, Vitamin B5, Vitamin C and Iron.
Golden Morn brand was introduced in Nigeria more than 24 years ago and is made from whole maize and soya.
Speaking during the re-launch, Nestle Managing Director, Mr Mauricio Alarcon, said “We are committed to contributing meaningfully toward improving Nigeria’s nutrition profile and to the growth of the national economy.
“Nestle Golden Morn, a product created in Nigeria by Nigerians, is produced in Nigeria with 100 per cent locally sourced agricultural and packaging materials.”
“Local sourcing is not only a smart business decision to ensure supply. It is also the right thing to do as it contributes to transforming small and medium scale businesses involved in Nestle’s value chain either directly or indirectly.”
“Our business model is built on our belief that our business will only be profitable in the long term by creating value for shareholders and for the society, particularly in the communities where we operate, a concept we call Creating Shared Value (CSV),” he said.
Alarcon added that an estimated 200 million people in Africa are undernourished, a figure that had increased by almost 20 per cent since the early 1990s thus Nestlé, commit to helping to develop sustainable solutions to the menace through the inclusion if bio-fortified food crops and the fortification of our products.
In this regard over 80 per cent of Nestlé products sold in Nigeria is fortified with micro nutrients, reaching 34 million households.
The Minister of Agriculture and Rural Development, Alhaji Sabo Nanono, represented by the Director, Federal Department of Agriculture, Mrs Karima Babangida, commended Nestle for being a key stakeholder and partner of the ministry in producing and supplying quality and nutritious products toward the reduction of malnutrition in Nigeria.
“The re-launch of Golden Morn fortified with vitamins and minerals could not have come at a better time than now. This is a typical private sector investment that would contribute to greatly reducing malnutrition and boosting the economy of our nation.”