Nestlé Nigeria relaunches ‘Nestlé Pure Life’ bottled water

NIGERIA – Nestlé Nigeria has introduced a new look of its ‘Nestlé Pure Life’ premium bottled drinking water under the mantra ‘championing pure water for healthier generations’ in its quest of providing more healthier products.

Speaking launching ceremony, Mr. Issa Rabie, Business Executive Officer of Nestlé Waters Nigeria, said that the unveiling marks the beginning of a new purpose for Nestle waters as it continues to provide quality products.

“This purpose is rooted in the belief that ‘water’ is the essence of life and should be valued, not taken for granted.

In line with this, Nestlé Pure Life is committed to responsible water stewardship and providing quality safe drinking water to support healthy hydration, making it easier for families to improve their health,’’ he said.

Rabie said the new blue planet logo on the brand was a symbol of Nestlé Water’s commitment to the environment and quality of water offered to consumers guaranteed by its 13 steps quality process.

Mauricio Alarcon, Managing Director/Chief Executive Officer Nestlé Nigeria Plc, said the company would continue to promote healthy nutrition and lifestyles in line with its commitment to enhancing quality of life and contributing to a healthier future.

“Healthy hydration, which Nestlé Pure Life supports, is a key component of healthy nutrition.

In addition, Nestlé Waters will continue to focus on caring for the environment through water education, provision of access to clean drinking water in our communities as well as the development of recycling initiatives,” he said.

According to Nwabuike, the marketing manager Nestlé Waters Nigeria, there is a need to accelerate the brand’s development because it was important to refresh brand for continued relevance informed the change.

She said that the need to create meaningful differentiation as well as create a new purpose to champion pure quality water for healthier generation were also  among the reasons for the change.

Nwabuike added that the new pack reflects need to reiterate the organisation, as well as the brand’s commitment to the environment and life.

Nestlé Waters Nigeria is a subsidiary of Nestlé Nigeria Plc and began its operations in Nigeria in 2005 having has two factories in the country

The company manufactures and markets Nestlé Pure Life and Nestlé Pure Life Protect – Fortified with Zinc.

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