PAKISTAN – Nestlé has inaugurated a new juice production plant in in Sheikhupura, Pakistan with an investment of US$22 million.
The Nestle Fruita Vitals plant has a capacity of 24,000 units per hour and will be producing Nestlé Fruita Vitals portfolio of juices, nectars and drinks.
The plant was inaugurated by Punjab Governor Chaudhry Mohammad Sarwar who affirmed that the government aims at creating conditions in which foreign companies are attracted towards making new investments.
The newly appointed Chief Executive Officer, Nestlé Pakistan, Samer Chedid, said, “Nestlé’s recent investment is a testament to our continuous trust in Pakistan and its growth potential.
“We are also excited about integrating our Chaunsa value chain. We are procuring Chaunsa mangoes from the 110 farms that we introduced interventions at to improve their yield’s quantity and quality.”
“This integration demonstrates our Creating Shared Value approach in which we ensure that our activities and products are making a positive difference to society while contributing to Nestlé’s ongoing success.
“We appreciate the government’s steps. This is a clear reflection of the government’s commitment to improve competitiveness by increasing support for the development of the private sector, reducing regulatory and administrative burden on enterprises,” he said.
Samer Chedid was elected as the new Nestlé Pakistan managing director in the country last month after the departure of Ms Freda Duplan.
Chedid is an accomplished and top performing business leader, having served in Nestlé, in markets across the Middle East and West Africa. He comes to Nestlé Pakistan from Saudi Arabia, where he held the portfolio of general manager.
He has been with Nestlé since 1998. He moved to Nestlé Ghana as managing director, where he steered the turnaround of business in Ghana from 2008/12,
Nestlé Pakistan has also shown commitment in investing sustainably. The company, in partnership with Metropolitan Corporation of Islamabad (MCI) and Ministry of Climate Change recently kicked-off the second wave of tree plantation drive to be held across the country.
Pakistan is one of the world’s leading emerging economies and holds great potential reflected by the country’s dynamic market and recent upsurge in investment by multinational food and beverage companies.
Notably, PepsiCo, Coca-Cola and Cargill have committed to invest a total of US$1.6 billion in the country.