USA – Nestlé Pure Life, world’s largest bottled water brand, has launched a new refreshing fruit flavored water collection for kids with zero sugar, sweeteners or artificial colours.

Fruity Water features 100% pure quality water with a touch of natural fruit flavours and electrolytes for taste.

The new collection aims to make drinking water a more exciting and flavourful option for kids and comes in three flavours: apple, watermelon and tropical twist.

Nestlé intends to target parents through highlighting the importance of water-based beverages for kids as opposed to sugar-sweetened options.

Packaged in a Tetra Pak carton with a paper straw, Fruity Water aims to offer a convenient beverage for on-the-go occasions.

“As a mother of four, I know that teaching kids to love drinking water can be a challenge, and many children gravitate towards high calorie, sugar-sweetened beverages,” said Yumi Clevenger-Lee, executive vice president and chief marketing officer at Nestlé Waters North America.

“Parents not only want their kids to be healthy, but they also want them to be happy, which is why we’re excited to introduce a new flavoured water designed specifically for kids that makes drinking water fun and more enjoyable.”

“As part of our commitment to help Americans lead healthier lives, we are always listening to consumers and developing products to meet their needs for health and convenience,” said Clevenger-Lee.

“One specific need parents shared with us was for a healthy drink that would fit in kids’ lunchboxes, which is why we are launching Nestlé Pure Life Fruity Water in a Tetra Pak.”

Fruity Water will be promoted through a digital and social media campaign launching this month. The campaign, appearing online and across social channels, aims to reach health-minded parents looking for innovative, convenient and zero-sugar options for their kids.

Available now, Fruity Water is packaged in the very first Tetra Pak container with a paper straw and offered in packs of eight, twenty-four, and thirty-two. The product packaging is vibrantly colored and features sassy fruit characters.

The item comes in 3 kid-friendly flavor ranges– Apple, Watermelon and Tropical Twist– making it an amazing and tasty hydration alternative for kids

Nestlé Pure Life champions pure water for healthier generations while uplifting families, communities and the planet alike.

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