UK – Nestlé has expanded its KitKat range with the introduction of KitKat Senses chocolate boxes, which will feature three new flavours.
According to the company, this product is the second chocolate range that Nestlé has introduced in the UK this year, following the release of the Les Recettes de L’Atelier range last month.
Each KitKat Senses box contains approximately 20 individually-wrapped chocolates, and the packaging can be turned into a sharing platter so the chocolates can be easily shared.
“We know our consumers want something special when they buy confectionery and it’s exciting to bring in these new indulgent KitKat chocolates,” said Alex Gonnella, marketing director for Nestlé’s UK confectionery business.
“KitKat Senses is a more premium format that gives people the opportunity to enjoy their favourite KitKat in a different way; it’s ideal for sharing with friends and family, looks great on the table and makes a perfect gift.”
KitKat Senses will be available from UK stores from 27 February, though a suggested retail price has not been established by the brand at the moment.
“We are very proud of these new chocolates; they taste fantastic and come in flavours we know consumers love.
As with the introduction of Les Recettes de L’Atelier this is another example of us developing a new, innovative product that gives consumers a more luxury option. I’m sure it will be a big hit,” added Alex.
The double chocolate, salted caramel and hazelnut chocolates will be included in variety boxes, while a hazelnut box will also be available.