UK – Nestle UK has released a new line of posh chocolate bars, Les Recettes De L’Atelier chocolate bars, which will cost up to three times the price of the standard Dairy Milk.
According to the company, the new Les Recettes De L’Atelier chocolate bars are made using Swiss chocolate, and will be stocked exclusively at Sainsbury’s.
This chocolate bars range was first launched in Switzerland and France in 2014 and has become Nestlé’s fastest growing confectionery brand in Europe, now sold in 15 countries, says the company.
The Swiss chocolate blocks contain natural fruit and nut pieces, and come in seven different flavours, including Salted Caramel, Cranberries, Almonds & Hazelnuts, and Orange Zest and Cacao Nibs.
The cheapest bars cost US$2.48 for a 115g bar, and go up to US$4.34 for a 195g bar – about on par with Lindt’s prices as Lindt sells a 150g Dark Hazelnut bar for US$3.1.
However a 200g bar of Cadbury Dairy Milk Fruit & Nut is currently on offer at Sainsbury’s for US$1.86.
However, they’re not more costly than other luxury chocolate brands available in supermarkets, such as Lindt and Green & Black.
“Premium chocolate is one of the fastest growing areas in confectionery and, until now, has been a gap in what we offer here in the UK,” said Alex Gonnella, marketing director for Nestlé’s UK confectionery business.
“What has already been achieved with Les Recettes De L’Atelier is very impressive, it’s a brilliant, luxury product and the reception we’ve seen from our colleagues here at Nestlé alone tells me that it will be very well received.”
