GLOBAL – Nestlé, a global food and beverage giant, has unveiled a bold ambition to boost the sales of its more nutritious products by CHF 20-25 billion by 2030.
This target represents approximately 50% growth over its 2022 sales and aligns with Nestlé’s commitment to promoting “Good food, Good life.”
Additionally, Nestlé is intensifying its efforts to facilitate balanced diets for consumers.
The sales target specifically applies to Nestlé products that carry a Health Star Rating (HSR) of 3.5 stars or higher, along with its specialized nutrition products, including baby foods, vitamin and mineral supplements, and medical nutrition.
These categories already account for nearly 60% of the company’s food and beverage sales. The HSR system is a government-endorsed nutrient profiling model used for front-of-pack labeling in some countries and is recognized by the Access to Nutrition Index.
However, infant formula for children aged 0-12 months and Nestlé’s PetCare portfolio are excluded from this target.
PetCare represents 19% of the company’s global sales and is one of its fastest-growing segments.
Additionally, Nestlé plans to continue substantial investments in renovating existing products and driving innovation. The company will also explore opportunities for micronutrient fortification and expand its range of products crafted from plant-based ingredients.
In its commitment to guide consumers toward balanced diets, Nestlé is also strengthening responsible marketing practices, particularly for indulgent products, including those in its confectionery and ice cream categories.
The company aims to ensure that all children’s confectionery and ice cream portions contain 110 kilocalories or less, and all multi-server products in these categories will feature clear front-of-pack portion guidance, where permitted by local regulations.
The changes will be rolled out over the next three years, starting in the UK in spring 2024 with more intuitive front-of-pack portion guidance for confectionery.
“With our diverse product portfolio, we are committed to enhancing consumer understanding of balanced diets and the role its products play in achieving them,” the company highlighted.
“We will provide more guidance through digital services and tools like My MenuIQ and NutriPlato, offering nutritious recipes, menu planning, healthy lifestyle tips, and recommendations for more nutritious choices.”
Earlier this year, Nestlé made history by becoming the first company to report on the nutritional value of its entire global portfolio using the HSR system.
In 2022, analysis revealed that 37% of the company’s sales came from products with an HSR of 3.5 or higher, meeting the threshold for being considered more nutritious. Specialized nutrition products accounted for an additional 20% of sales.
Products with an HSR between 1.5 and 3.5 constituted 22% of sales, while those below an HSR of 1.5 comprised 21% of sales.