Nestle to bring Australian cereals to China in online deal

CHINA – Nestle has signed a deal to bring the Australian snacks and cereals Uncle Tobys and Allen’s to the Chinese market, as they have gained popularity among consumers.

Nestle, which owns Allen’s and Uncle Tobys, has said it will partner with one of China’s biggest online retail platforms, VIP.com, to offer its estimated 300 million customers some of products from the two Australian food brands.

The shopping website, VIP.com has experienced 23% growth in 2017, which is an increment from last year when its total turnover was over US$8.2 billion.

“The new products available on VIP.com are made in Australia, creating a potential boom for Nestle Australia’s local manufacturing base and suppliers, including farmers,” said Nestle.

“Our commitment to manufacturing in Australia enables us to draw upon and nurture local supply chains of premium quality raw materials,” said Scott Coles, Nestlé’s general manager of nutritious snacks.

Nestle said that Chinese consumers would be able to buy Uncle Tobys muesli bars, nut bars, Le Snak and Farmers Pick, as well as Allen’s Peaches and Cream and Snakes Alive, plus medicated lozenges such as Soothers and Anticol.

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“Nestle Australia will be investing heavily in engaging with key influencers and their audiences.

We’re keen to reach young Chinese parents, many of whom are very nutrition conscious and have faith in Australian made and packed products,” added Coles.

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