UK—Nestle Confectionary UK has announced the expansion of its product portfolio with the addition of the Chunky Crunchy Double Chocolate bar to its KitKat product range, intended to bolster sales volume performance in the country.
The new chocolate bar features a crispy chocolate wafer coated in milk chocolate. The latest KitKat iteration is expected to reach shelves in the UK from June 27. The product will be exclusively available in British Sainsbury and SPAR stores before being rolled out in other outlets. The limited edition chocolate bar will retail at 75 Pence Sterling (US$0.94).
Torin Zieboll, KitKat’s Assistant Brand manager, expressed optimism over the launch: “We’re super excited about this new limited edition KitKat Chunky bar as it does such a good job of combining a delicious taste with an exciting texture. With double the chocolate and tasty crunch, we think the KitKat Chunky Crunchy Double Chocolate will become an instant favorite among chunky fans.”
The company has released several iterations of its well-known brands as part of its diversification strategy to widen its customer pool.
In May, Nestle announced the launch of pink lemonade-flavored KitKat, a move meant to provide a novel, refreshing taste to its customers. The company revealed that the pink lemonade-flavored chocolate bar was designed as a response to the taste preferences of Millenials and Gen Z. KitKat’s brand manager revealed that 93% of consumers reported a preference for this new flavor in a pre-launch survey and sampling.
Hilary Long, KitKat’s Brand Manager, said, “Creating new, unexpected flavor experiences for our KitKat fans is at the core of what we do. The KitKat Pink Lemonade-flavoured bar delivers an immersive experience in every bite, reminiscent of a refreshing glass of pink lemonade as the weather heats up for summer fun.“
The confectionery company also released several other new products in 2024, including a white chocolate KitKat and various new Aero flavors, including choco-hazelnut and strawberry.
This brand diversification strategy is part of Nestle’s strategy of appealing to dwindling demand as inflation and supply chain challenges have raised prices.
