US – World’s number one food manufacturing company, Nestlé is adding a coffee-inspired line to its S.Pellegrino Essenza portfolio of flavored sparkling mineral waters.
The company revealed that the new gently caffeinated S.Pellegrino Essenza products are available in three flavour combinations namely vanilla & coffee, cocoa & coffee and caramel & coffee.
Bottled at source in Italy and scheduled to launch in US, the new zero-calorie line is free from sweeteners and contains 30mg of caffeine, which is said to be around one third of the amount in an average cup of coffee.
“Building on the popularity of our S.Pellegrino Essenza, featuring fresh Mediterranean fruit flavours, we turned to Italian coffee bars as inspiration for this new line,” said Sara Mayer, senior marketing manager for S.Pellegrino.
“With sophisticated and indulgent hints of vanilla, cocoa and caramel, and a gentle dose of caffeine, this new offering is the perfect accompaniment to perk up your daily breaks and snack times.”
Closure of the sale of Nestlé Waters North America brands
Meanwhile, Nestlé has announced the closing of the sale of Nestlé Waters North America brands to One Rock Capital Partners in partnership with Metropoulos & Co. for US$4.3 billion.
The company first announced the sale which includes brands such as Poland Spring, Deer Park and Pure Life, in February 2021.
Nestlé CEO Mark Schneider said the sale will better position his company’s global waters business for long-term profitable growth.
Schneider said Nestlé would focus on its international premium brands like Perrier and San Pellegrino, local natural mineral waters, healthy hydration products and functional water.
The company’s North American water business, which excludes the brands not being sold, had sales of roughly US$3.8 billion (3.4 billion Swiss francs) in 2019.
Following completion of the deal, Dean Metropoulos has been appointed chairman and the interim chief executive officer of the water brands acquired from the Swiss food company.
The sale comes at a time when the bottled water segment in the US is becoming incredibly competitive with scores of big-name and private-label brands.
And while bottled water remains popular, it has long been dogged by sustainability questions when it comes to its plastic packaging.
Companies using the sustainability card to endear themselves to consumers have thus found it increasingly hard to venture into the sector.
Nestle with a goal of achieving carbon neutrality by 2050, is one such company, its divestmentstherefore lessens the amount of plastic it has to worry about.
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