NORTH AMERICA – Nestle Waters has launched a new line of healthy flavoured sparkling water as more and more American consumers are seeking healthy alternatives to sugary sodas and juices, including water, which does not contain any calories.
According to the company, it is launching a new regional spring water brand sparkling portfolio with 10 flavors in new vibrant and colorful packaging, with no added sugar, sweeteners or colors so that consumers can enjoy a guilt-free refreshing beverage.
With Nestlé Waters’ rich history in providing premium sparkling water to consumers with their brands Perrier and S. Pellegrino, and the current strength of our regional spring water brands as a US$103MM player with extremely high household penetration, the company is well positioned to bring these products to the market for consumers to enjoy.
There are six brands in Nestlé Waters’ new Regional Spring Water Brand Sparkling line – Poland Spring, Deer Park, Zephyrhills, Ozarka, Ice Mountain and Arrowhead.
Nestlé Waters will also be offering this new line in sleek vintage glass-like bottles as well as in cans.
Both the bottles and cans will have fruit graphics, vivid colors and more prominent branding.
The sparkling water category was up 70% from 2011 to 2016 in the U.S., and is expected to reach US$3.1 billion by 2022, according to Euromonitor International.
“Following rapid growth over the past few years, the sparkling water category is now mature enough for us to make a significant investment in developing this extensive line of mainstream sparkling offerings from our regional spring water brands, each of which is the top-selling still spring water brand in its market,” said Antonio Sciuto, Executive Vice President and Chief Marketing Officer for Nestlé Waters North America.
