SWITZERLAND – Nespresso, a coffee brand owned by the Nestlé Group, has appointed Anna Lundstrom as chief executive for the UK and the Republic of Ireland.

In her new position, Lundstrom succeeds Guillaume Chesneau, who has been appointed as business executive officer of Nespresso France.

Previously holding the role of the chief brand officer at Nespresso, Lundstrom has worked at Nespresso for 12 years, first joining as brand PR manager, before becoming the company’s chief brand officer in 2020.

Before joining Nespresso, Lundstrom worked within the luxury goods sector for LVMH, Chanel, and Gucci as well as a global PR agency, Weber Shandwick.

Lundstrom said: “It has been a privilege to lead Nespresso’s brand strategy over the past two years, bringing creative platforms to life and delivering new experiences for Nespresso customers to enjoy, and now I’m delighted to take on this new role.

“The UK & ROI are home to dynamic and fast-paced coffee scenes, shaped by exciting new trends and opportunities.

I’m looking forward to this new chapter at Nespresso, as the business continues to innovate and evolve to meet the needs of our customers, and deliver the high-quality, sustainable coffee experiences we are renowned for.”

Nespresso partners with K11 Musea and common farms in a new sustainability concept

Meanwhile, Nespresso has also launched a new sustainability concept RE: FARM in partnership with K11 Musea and common farms, a local indoor agri-tech farm, that is aligned with the sustainability initiatives of parent group Nestlé.

 RE: FARM is a limited-time, experiential showcase that highlights the full circular journey of coffee – from capsule to cup to the dining table – all under one roof.

The program will run from September 2022 to June 2023 and consumers can personally see, touch, and taste the results of Nespresso’s sustainability efforts.

The RE: FARM has Nespresso’s sustainable circular system that includes an on-site recycler that separates coffee capsules from the coffee grounds and recycles the aluminum to make second-life products.

Meanwhile, Nespresso’s composter also there, turns spent coffee grounds into rich nutrients that will be used to bring life to new produce.

Composted coffee grounds serve as an excellent fertilizer and offer numerous benefits in farming, such as improved soil drainage, water retention, and aeration while also acidifying the soil, acting as a natural repellent that deters pests from damaging crops.

 RE: FARM uses this compost to grow a variety of herbs, microgreens, and edible flowers within self-contained farming units, which are later harvested and sent to selected Nespresso partner restaurants in K11 MUSEA, and Rosewood Hong Kong, including Asaya Kitchen, Chaat, Deng G, Yung’s Bistro, and other dining establishments that will be joining the project over its nine-month run.

Nespresso’s circular economy aims to transform the “take-make-waste” model into a sustainable system that maintains value and minimizes waste.

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