US – Nestlé-owned brand Essentia Water has unveiled the latest addition to its lineup with the launch of Essentia Hydroboost, marking the brand’s foray into flavored and functional water innovations in the U.S. market. 

Essentia Hydroboost aims to elevate hydration to new heights, offering consumers a blend of hydrolytes, B-complex vitamins, and 400mg of electrolytes per bottle—making it a standout choice for those seeking optimal hydration.  

The new addition is available in three flavors—Lemon Lime, Peach Mango, and Raspberry Pomegranate, catering to diverse taste preferences while delivering essential hydration. 

Zola Kane, head of marketing at Essentia Water, highlighted the significance of this new launch, stating, “Essentia Hydroboost expands the Essentia Water portfolio to deliver more supercharged hydration than ever before. As our lives get busier and busier, hydration becomes even more important.” 

According to the company’s statement, Essentia Hydroboost will take center stage in the brand’s upcoming campaign, “Hold my Hydroboost,” set to debut in May 2024. 

The campaign, crafted by Essentia’s lead creative agency Droga5, will feature notable personalities such as Tate McRae, alongside Essentia partners like basketball star Jimmy Butler and boxer Javon “Wanna” Walton, showcasing the role of Hydroboost in fueling their pursuits. 

Available across the U.S., Essentia Hydroboost offers consumers affordability and accessibility, priced at US$1.99 for a 15.2 fl oz bottle and US$21.48 for a 12-pack of 15.2 fl oz bottles.  

With its innovative formulation and delicious flavors, Essentia Hydroboost aims to redefine the hydration experience for individuals on-the-go, providing a convenient and refreshing solution to stay hydrated while pursuing their goals.

Meanwhile, in Thailand, Nestlé Pure Life, under Nestlé (Thai) Ltd.’s Water Business Unit, is investing 200 million baht (US$5.56M) to target Gen Z consumers with the launch of the “Nestlé Pure Life Fresh No Limit” campaign, its biggest summer campaign of the year.

The campaign strategy includes a major revamp of the Nestlé Pure Life brand globally for the first time in five years under “The Ripples of Life” concept, spreading ripples of freshness to the new generation at scale.

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