ASIA – Osem Group, Nestle-owned food manufacturer has inaugurated a new US$54.9 million (CHF55 million) Bamba snack factory in Kiryat Gat, Israel, to support the growth of its Bamba brand.
The factory is Osem’s third in Kiryat Gat, sits on an area of 16,000 square meters, and will employ about 150 workers.
According to Osem, which makes Bamba, a peanut and corn snack brand popular in Israel, the investment will enable it double production volume to about one million bags of Bamba per day, and later to about 1.5 million bags.
A new state-of-the-art visitors center will be opened next to the factory later in the year, with a goal to provide consumers with a wholesome snacking experience.
With improved capacity, Osem will be able to provide the Bamba snack to more customers in Israel as well as expand its reach to leading retail chains in the US and to additional new markets around the world.
The Bamba brand was introduced in the US in 2018 and is looking to use the investment to drive the international growth of the brand.
“Our dream is to see Bamba in every supermarket in the US and Europe.
Thanks to the factory we are inaugurating today, we will be able to double production capacity and provide for demand in Israel and the increasing demand for Bamba in the US.
“This is the most innovative food factory in Israel, with one of the most advanced quality control systems in the world and a closed and automated production system.
“The way in which Nestlé has guided the process of planning and building the factory, and their significant investment in it, show the extent of the huge commitment of Osem and Nestle, and the immense trust Nestlé has placed in Osem as a company that excels at innovation.
“This path ensures the continued development of Israeli manufacturing and Osem’s position as one of Nestlé’s leading worldwide organisations,” said Osem Group CEO Avi Ben-Assayag.
Osem sells Bamba in Walmart stores and plans to roll it out to several additional leading retail chains and pharmacies in the US.
Meir Imber, Vice President of Operations for the Osem Group said the factory minimizes environmental footprint, where all energy consumption will be based on natural gas and zero waste sent to landfills.
According to him, all product packaging will be from recyclable materials by 2025.