NIGERIA – Nigeria’s soft-drinks market got sparked-up this week with the launch of the new Fanta Apple flavor by beverage giant, Coca-Cola Nigeria Limited.
According to the company’s Marketing Director, Patricia Jemibewon, the new apple flavoured drink has been specifically formulated for the youthful consumer segment with a great fruity apple taste that Nigerians would love.
“The apple-flavoured drink is targeted particularly at the youth and has been developed for Nigerian taste buds.We have had an excellent response on our other variants and with the national launch of Fanta Apple, we are extending our market leadership in the fruit-flavoured sparkling drink segment,” Jemibewon said.
She disclosed that the new Fanta Apple flavor is the result of extensive market research in the beverage sector which confirms that current offerings in that segment did not completely meet expectations of discerning young consumers who constantly desire unique refreshment.”
Senior Brand Manager, Flavours at Coca-Cola Nigeria, ToyinNnodi spoke on the brand essence of the sparkling drink.
“The Fanta Apple Flavour variant has been specially formulated with a focus on the young, active, daring and unconventional young adults who desire and yearn for a change from the conventional soft drinks. It comes at a time when Fanta Orange has established itself; the new product complements the company’s sparkling portfolio.”
With the addition of Fanta Apple, Coca-Cola Nigeria now offers consumers a wide range of flavor choice under the Fanta brand which already boasts of the all-time consumer favourite and segment leader, Fanta Orange, as well as Fanta Pineapple.
The new Fanta Apple will be available to consumers across the country in the 50cl PET pack, 35cl and 50cl glass bottles and the 33cl on-the-go cans.
November 3, 2014; http://www.thisdaylive.com/articles/new-fanta-apple-flavour-enters-market/193021/