New product launch: Copia Kenya adds green grams, lentils, and black beans to its packaged foods portfolio

Kenya: Copia, a leading online retail platform in Kenya, has added pulses namely green grams, lentils, and black beans to its portfolio of own-label food products.

“We are excited to introduce you to our very own Copia Ndengu (green grams), Copia Njahi (black beans) and Copia Kamande (lentils)!,” Copia said in a statement announcing the launch.

The launch follows the commissioning of the company’s second manufacturing unit last year, which enabled the online retailer to provide more Copia Sugar and Copia Rice to its customers at competitive prices.

Copia says that its pulses are sourced from Kenyan farmers. The company has promised to offer buyers  “a fantastic launch discount” adding that it will continue to offer free deliveries countrywide through Copia Agents.

With 30,000 collection points across Central, Eastern, Nyanza and Western Kenya, Copia is one of the leading online shops in Kenya.

The company has a unique retail model where customer orders their products online and have them delivered to a collection point of their choice for free in just 2 to 4 days.

We are excited to introduce you to our very own Copia Ndengu (green grams), Copia Njahi (black beans) and Copia Kamande (lentils)!

This is a deviation from other e-commerce like Jumia or Kilimall which mostly charge delivery fees and require one to own a smartphone and internet access before orders can be made.

Starting out with stocking popular CPG brands, the company has now shifted to own-label production to have greater control over the pricing of the products on its site.

The company also recently opened its third-largest depot in Kenya to enhance efficiency in last-mile delivery of goods.

The 7,800 square feet depot in Kericho, will manage thousands of orders in four counties of Bomet, Kisii, Nakuru and Kericho.

Similarly, the start-up has opened a 24,000 square feet facility in Kampala, covering 14 districts in the country. It will also double up as a key depot for the region.

To date, Copia has raised US$103 million in funding with the most recent being a US$50 million series C funding that was closed in early January this year.

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