NIGERIA – A new wine, Martelle Cactere, from the stable of Martell, has been added to the growing list of wines and spirits in Nigeria.

The new wine, which was unveiled recently in Lagos, according to the Managing Director, Pernod Ricard Nigeria, Mr.Oliver Fages, is part of company’s commitment to innovation and leadership in the cognac space.

According to him, the new blend, offers style, elegance, complexity and balance for the true man of character, and pays tribute to the spirit of legendary entrepreneur and Martell founder, Jean Martell.

Launched at the grand ballroom, Oriental Hotel, Lagos, amid pomp and style, Fages said the introduction of Martell Caractère into the Nigerian market is in line with the global drive to position the brand uniquely in the minds of its consumers.

Also commenting on the new cognac, Marketing Director, Pernod Ricard Nigeria, Mr. Sola Oke, said the launch of Martell Caractère into the Nigerian market shows the desire of the company to continually satisfy its esteemed consumers.

Martell is on the path of exciting our consumers with its bold and refined look, launching the new blend with various parties across the country.”

Speaking on the unique design of the bottle, which makes it stand out among competitors, Oke stated: “Martell is widely known for its consistency in delivering great cognacs with ground-breaking innovations and unique experiences to our consumers.

We have chosen an original bottle, symbolising boldness and refinement that form the core of Martell Caractère’s personality. Its curves are a masterful evocation of elegance, self-fulfillment and harmony.

“Martell has over the years sustained its strong reputation for having developed a unique know-how of creating truly outstanding cognacs. While we enjoin men of class and style to savour the versatile drink that can be enjoyed neat, on the rocks or in the finest cocktails, we encourage our consumers to drink responsibly at all times,” Oke said.

November 17, 2014;