USA – Next Glass, a company that develops softwares for the alcoholic beverage industry has acquired certain assets of the beer rating platform, BeerAdvocate including the company’s website.
BeerAdvocate was established in 1996 and has grown into one of the largest and most diverse beer community online. BeerAdvocate is currently considered as one of the go-to websites for beer and the benchmark for beer reviews and ratings.
Next Glass said that it understands BeerAdvocate’s place in the craft beer community as the longest standing forum for in-depth beer reviews with a unique and passionate community.
Following the acquisition, Bext Glass has unveiled plans of investing in new features and team members to fuel improvements and growth of the beer rating platform.
However, Next Glass noted that the content in BeerAdvocate user profiles, forums, and beer pages will remain unaltered.
BeerAdvocate now joins Untappd under the Next Glass corporate umbrella. Next Glass said that both will maintain their own distinct and separate platforms and brands.
“Communities like BeerAdvocate and Untappd are important pillars of the brewing industry and deserve good stewardship,” said Trace Smith, President of Next Glass.
“We’ve demonstrated an appreciation for the integrity of these platforms and the importance of the vision of founders.
“We’ve worked hand-in-hand with Untappd Founder Greg Avola over the last five years to improve the Untappd user experience, and we’ll do the same with BeerAdvocate to ensure the brand remains true to its long-held central tenet – Respect Beer.”
“I’m confident that this is the best path for all of us. Next Glass is committed to not only helping BeerAdvocate, but passionate about protecting and cultivating our unique culture, identity, and community,” said Todd Alström, Founder of BeerAdvocate.
“I’m excited for the future and look forward to working with my new coworkers in taking BeerAdvocate to the next level.”