Nigerbev Limited launches new cream liqueur to grow market share

NIGERIA – Nigerbev Limited, makers of Best Global Brands (BGB) spirits in Nigeria has launched a new premium cream liqueur -Best Honey Cream Liqueur – in the market

The beverage manufacturer said: “Best alcohol premium beverage aims to satisfy the taste buds of our esteemed customers and consistent with our pledge to provide Best products and exciting choices at all times.

We have recently introduced a new variant called Best Honey Cream Liqueur made from soothing and comforting honey flavor which can be served chilled or with ice,” a statement from the company read.

The firm added that the product is now available in trade channels (open markets, supermarkets, neigbourhood stores, bars and restaurants in 750ml and 200ml bottles.

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Best Global Brands (BGB) Limited is a pan African spirits company based in Angola and has production facilities in Nigeria, Angola, Kenya and Zambia as well as a strong presence in other African markets.

The company produces other spirits brands including, whisky VIP, Marula fruit cream liqueur, dry gin, inferno and vodka brands.

In 2017, Africa’s leading spirits and wines operator Distell acquired an initial 26% of the ordinary shares of Best Global Brands Limited for US$54.6 million.

By the time of the acquisition, Distell said that the strategic interest in the company will enable the company to advance its strategy of becoming the leading spirits, wine and ready-to-drink (RTD) group across Africa by providing scale and efficiency in the spirits category.

The South Africa based company was also considering to acquire the remaining 74% shareholding held by the Furlong and Octane Trusts.

BGB achieved volumes in excess of 30 million litres for the twelve months ending 30 June 2017 with Best whisky and Best Cream comprising the largest proportion of the volumes.

The alcoholic beverage sector in the country has in the recent past recorded a number of launches as the liquor manufacturers seek to capitalise on the growing market.

According to the latest data from the nation’s statistics bureau, in 2016 alone, Nigerians spent at least US$577.08 million (N208bn) on alcohol of which rural communities spent US$346.8 million (N125bn naira on liquor while the urban centres spent US$228.89 million (N82.5bn).

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