Nigeria Domino’s Pizza franchise holder opens 110th store in expansion spree

NIGERIA – Eat‘N’Go Limited, Nigeria’s franchisee for Domino’s Pizza, Cold Stone Creamery and Pinkberry gourmet frozen yoghurt has opened its 110th store in Nigeria in Badore, Ajah area of Lagos state.

According to the franchise holder, the expansion coming amid the pandemic, was born out of the relentless desire of the company to extend its brands’ reach to more consumers and providing easy access to their products and services.

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The firm seeks to open over 300 stores in Nigeria over the next five years.

Celebrating this milestone, customers were hosted to a thrilling virtual party.

Speaking on the expansion, the CEO, Eat’N’Go Limited, Patrick McMichael, expressed his gratitude to their customers and staff as well as maintained the company’s commitment to tirelessly ensure customers’ satisfaction.

“We extend our immense gratitude to all our customers, partners, stakeholders, and staff members who have shown continued love and loyalty to our brands since our arrival into the market in 2012; your unwavering support has kept us afloat even amid the pandemic,” he stated.

Speaking also on this expansion, the Marketing Director of Eat’N’Go Limited, Ilyas Kazeem, said, “We are extremely elated about the 50th store milestone for Domino’s Pizza and Cold Stone Creamery respectively. It’s not only a testament to our growth trajectory but also a new opportunity to serve our customers better.”

For Domino’s Pizza and Cold Stone Creamery, he vouched that they continuously seek out new ways to uphold the brand’s promise of providing yummy and delicious treats to all its customers.

In beginning of the year, they launched a Zero contactless delivery service to ensure safety of their customers and just recently introduced the Curb Side delivery service, reports This Day.

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The franchise holder also donated 15,000 pizzas worth N35 million (US$90,00) to frontline workers, joining in the fight against the COVID-19 pandemic in the country.

The company chose to make the donations to the frontline workers i.e. the emergency workers in the hospitals, the policemen/women, the firefighters and other security agencies, as they at times get so busy, not having lunch.

“We found out that their day gets so busy that they sometimes do not have lunch and so we have given out N35 million (US$90,000) worth of products translating to about 15,000 pizzas,” said Patrick Mc Michael.

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