NIGERIA – Konga Food, the online food delivery arm of Nigeria’s composite e-commerce giant, Konga, is set to formally go live before the end of the month.
The much-awaited development is bound to raise the bar of service delivery in the budding online food delivery industry in Nigeria.
In addition, Konga Food is eminently positioned to toe the path of other thriving subsidiaries in the Konga Group by offering Nigerian food lovers more options and better service, while improving customer satisfaction with its unique offerings.
Having undergone a pilot phase which saw its offerings subjected to rigorous testing, all is now set for Nigerians to experience the power of the Konga Food revolution, reports Nairametrics.
Notably, Konga Food has signed up a suite of partnerships with leading restaurant and grocery chains, as well as other choice food outlets, ranging from Cafes, Healthy Food/Drinks, Fast Food, Contemporary Casual, Casual Dining, Intercontinental and Fine Dining to offer customers more variety and a multiplicity of options to choose from.
Driven by cutting-edge technology, an expansive chain of logistics assets and a well-trained army of customer service and delivery agents, Konga Food is poised to reposition the customer at the centre of the online food ordering and delivery value-chain by offering greater visibility, more convenience, quality service, proactive feedback mechanisms and record-breaking delivery times, while also placing the customer in greater control of the entire process.
Feelers from within Konga Food indicate that customers are in for a revolutionary experience, with technology deployed to new heights by the management of the company to usher in a positively disruptive new vista in the Nigerian online food industry, while also building a seamless ecosystem of consumers, restaurants, grocers and riders/delivery agents.
With its launch in the local economy, the company is set to compete for the market share and operate alongside existing players such as the dominant Jumia Food, GoKada Food and the most recent entrant Bolt Food.
The investment by Konga in the growing sector is timely as according to Jumia Food’s 2020 Nigeria Food Index report 2020, the country’s food and grocery retail market had total revenues of US$44.9 billion, representing a compound annual growth rate (CAGR) of 8.7 percent in the last eight years.
Grocery retailing was the most lucrative, with total revenues of US$33.7 billion, equivalent to 75 percent of the market’s overall value.
The industry is poised for more rapid growth driven by rise in online food sales as consumers are increasingly seeking comfort and convenience when shopping.