NIGERIA – Konga Food, a newly formed online food delivery arm of Nigeria’s composite e-commerce giant, Konga, has gone live, promising customers faster and efficient delivery services.

The much-awaited development is bound to raise the bar of service delivery in the budding online food delivery industry in Nigeria.

In addition, Konga Food is eminently positioned to toe the path of other thriving subsidiaries in the Konga Group by offering Nigerian food lovers more options and better service, while improving customer satisfaction with its unique offerings.

Having undergone a pilot phase which saw its offerings subjected to rigorous testing, all is now set for Nigerians to experience the power of the Konga Food revolution, reports Nairametrics.

‘‘We are determined to raise the standard of service delivery by offering Nigerian food lovers more interesting options, unique offerings, greater convenience, and a tech-driven, highly interactive experience.

‘‘There is so much more in the pipeline that we will soon be rolling out to delight our customers in the coming days,” stated Ajibola Olayiwola, Head, Konga Food.

Notably, Konga Food has signed up a suite of partnerships with leading restaurant and grocery chains, as well as other choice food outlets, ranging from Cafes, Healthy Food/Drinks, Fast Food, Contemporary Casual, Casual Dining, Intercontinental and Fine Dining to offer customers more variety and a multiplicity of options to choose from.

Driven by cutting-edge technology, an expansive chain of logistics assets and a well-trained army of customer service and delivery agents, Konga Food is poised to reposition the customer at the centre of the online food ordering and delivery value-chain.

These will be achieved by offering greater visibility, more convenience, quality service, proactive feedback mechanisms and record-breaking delivery times, while also placing the customer in greater control of the entire process.

Konga Food has officially flagged off its operations in several locations across Lagos, including Victoria Island, Lekki, Ikoyi, Ikate, Ikeja, Opebi, Allen Avenue, Ogba, Agege, Iyana Ipaja, Ikotun, Gbagada, Ilupeju, Oshodi, Yaba and Surulere, with more rollouts in other major cities across Nigeria in near future.

With its launch in the local economy, the company is set to compete for the market share and operate alongside existing players such as the dominant Jumia Food, GoKada Food and the most recent entrant Bolt Food.

The investment by Konga in the growing sector is timely as according to Jumia Food’s 2020 Nigeria Food Index report 2020, the country’s food and grocery retail market had total revenues of US$44.9 billion, representing a compound annual growth rate (CAGR) of 8.7 percent in the last eight years.

Grocery retailing was the most lucrative, with total revenues of US$33.7 billion, equivalent to 75 percent of the market’s overall value.

The industry is poised for more rapid growth driven by rise in online food sales as consumers are increasingly seeking comfort and convenience when shopping.

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