NIGERIA – As competitions in the beverages market continue to flex muscle over market sharing, Nigerian Breweries, a leading player in the beer and non-alcoholic sector has introduced its first ever RTD drink, “ACE” into the market. The company, at a trade briefing held in Lagos and Port Harcourt, at the weekend, unveiled the “Passion Apple Spark” variant of the sparkling alcoholic drink and assured the media and its key distributors that the drink would go a long way in satisfying consumers.
According to the Marketing Director, Nigerian Breweries, Mr. Walter Drenth, who spoke at the Lagos event, ACE is a groundbreaking creation from the company with the interest of focusing on young aspiring and daring youths who want to live the good life within their means.
He said: “This is another major achievement for Nigeria Breweries Plc which has become a leader in innovation with the launch of several consumer focused products over the years.
ACE Passion “Apple Spark” is an exciting combination of spirits and natural Apple flavour and can be shared among friends and family at different occasions. ACE is the first ever sparkling alcoholic drink from Nigerian Breweries and ”Passion Apple Spark”, the first of the ACE series.
“The product is made with 5.5% alcohol and Natural Apple flavour in a unique designed 33cl bottle, which will change their game during that moment of truth. We are very excited about ACE because we are changing the game.
People can now taste a high quality RTD for a very affordable price and enjoy their moment”.
He described the product as a unique offering that symbolises the cool and trendy lifestyle for young individuals. “It’s a great innovation.
One that we at Nigerian Breweries are very proud of and we are confident our young and vibrant consumers will appreciate this thrilling brand,” he stated.
Meanwhile, some consumers, who sampled the drink, attested to its quality and refreshing taste. They urged Nigerian Breweries management not to allow the quality to wane as they continue to explore the market.
December 9, 2014; http://www.thisdaylive.com/articles/nigerian-breweries-introduces-ace-to-cover-new-market-segment/196104/
