NIGERIA – Nigerian Breweries Plc, the largest brewing company in Nigeria has kicked of its palladium jubilee celebrations with a raft of activities.
As it marks 75 years of existence under the theme “75 Years of Refreshing Lives”, the beer maker has unveiled a new logo depicting a bust of excitement and youthfulness, featuring the green and white colours of the Nigerian flag, a testament of being a proudly Nigeria company.
Outlining the planned activities to mark the year-long anniversary with all its stakeholders, the company has disclosed it will undertake a series of consumer activations, sponsorship, and celebratory activations nationwide as well as social media campaigns across the different channels.
Nigeria Breweries will also undertake social impactful initiatives such as tree-planting exercises, under its Brew a Better World agenda.
The Managing Director, Nigerian Breweries Plc, Hans Essaadi highlighted that the company is indeed grateful for the unflinching support it has received from its esteemed stakeholders over the last 75 years.
“We are grateful to everyone -our consumers; investors, staff, government, and media for their steadfast support.
“With the support of our passionate staff, committed shareholders, and stakeholders like you, we remained fully energized for another 75 years,” he said.
In his keynote speech at a media parley, the Chairman of Nigerian Breweries Plc, Chief (Dr) Kolawole Jamodu stated that there are very few companies in Nigeria today that can boast of being in existence before the country’s independence and that are still standing tall and sustaining the leadership position in their respective industries like Nigerian Breweries Plc.
Jamodu explained that the success story of the company can be attributed to its valued investors and shareholders, the consumers as well as the hardworking men and women who work across the company’s 9 breweries, 2 malting plants, sales offices and premises across the country.
“We are determined to continue to refreshing lives, not just through our products, but also through our investment in sustainability and Corporate Social Responsibility (CSR) as demonstrated through our various projects in Education; Youth & Women Empowerment, Community Development, Entertainment, Sports and more,” he added.
The anniversary celebration marks a major milestone for the company given its rich heritage and track record of growth and strong performance.
Nigerian Breweries Plc was incorporated in 1946 as “Nigerian Brewery Limited” by the United Africa Company of Nigeria (UAC) and Dutch brewer, Heineken.
In June 1949, it recorded a landmark when the first bottle of STAR lager beer rolled out of its Lagos Brewery bottling lines. This was followed by a name change in 1957 to Nigerian Breweries Limited.
Later in 2000 its management changed with Heineken taking control of the company.
From a humble beginning, Nigeria Breweries now has nine fully operational breweries from which its high-quality products are produced and distributed to all parts of Nigeria, in addition to the two malting plants in Aba and Kaduna and a training school. It also has sales offices and Distribution Centres across the country.
Nigerian Breweries Plc has a rich portfolio of high-quality brands that include Star Lager beer; Heineken, Gulder, Maltina, Fayrouz, Star, Climax, Legend extra stout, Amstel Malta, Goldberg, 33 Export, Life Continental, Malta Gold, Hi-Malt, More, Turbo King, and the recently launched Desperado.
The company is also undertaking its operations sustainably as it recently commissioned its 663.6kwP solar plant worth over N300 million (US$732,000) at its Ibadan brewery, a project to be undertaken across all its facilities.