Company name: Nigerian Breweries, Nigeria
Product type: Malt drink
Innovation: New product and packaging change
Nigerian Breweries has launched a new sugar free version of its popular malt beverage brand Malta and at the same time changed the look and feel of its current regular variant.
The new Amstel Malta Ultra is the first sugar free non-alcoholic malt drink in the market. Targeting the health conscious consumer, the product is available in a sleek aluminium can and has a lower calorific content, according to the company.
The company has also changed the packaging of its regular Amstel Malta non-alcoholic malt drink product – giving the new packaging a fresh and bolder look
Both products have been boosted by the addition of vitamins and minerals.
