NIGERIA – Beverage manufacturer, Nigerian Breweries (NB) Plc, has re-assured consumers of producing high quality products and dismissed allegation over its brand, Amstel Malta, being paraded as fake, reports Beverage Industry News.

A statement by the brewery highlighted that there is no fake Amstel Malta in the market, adding that it recently revised the packaging of the product and incorporated the new Nigerian Industrial Standard (NIS) Quality logo from the Standards organisation of Nigeria, (SON).

This follows allegations that the company is producing fake Amstel Malta.

“The claim, in the video under reference, that the Amstel Malta with the new NIS Logo is ‘fake’ is incorrect and misleading.

We wish to clarify and assure all our valued consumers and lovers of Amstel Malta that there is no fake Amstel Malta in the market.” read the statement.

NB explained that the claims based on the fact that there are differences in the NIS Logo on the product packaging. 

The firm noted that the change was approved by the relevant regulatory agencies, including the National Agency for Food and Drug Administration and Control (NAFDAC).

“SON, the owners of the NIS Quality Logo, have variously confirmed the change in its certifying logo and had in fact commended Amstel Malta for being the first producer to incorporate the new NIS Logo in its packaging,” the company explained.

According to the firm, similar allegation were made in 2017 but were addressed.

A joint press conference was addressed by SON, and NB Plc affirming the packaging change with new NIS logo and correcting the false claims in the video.

“We are concerned that the same misleading video has resurfaced and is again being circulated on some social media platforms.

We therefore appeal to the public to ignore this video and refrain from re-circulating this untrue information” the company said

The low sugar premium drink, Amstel Malta is one of the major brewery’s brand and has won awards as an “international high quality and prestigious brand” in the past years but now seems to be struggling in the market.

Meanwhile, according to the interim financial results for quarter three for the period ended 30th September 2018 Nigerian Breweries recorded a 5.62% drop in revenue from US$ 740 million in 2017 to US$ 700 million  in the year under review.

According to the report, profit after tax dropped by 38.3% from US$82 million in 2017 to US$51 million in 2018.