NIGERIA – Nigerian Breweries Plc received three Gold Quality Awards of its brands during the recently held Monde Selection Awards in Rome, Italy.
During the 58th Annual Awards Ceremony of Monde Selection, the beverage manufacture’s Gulder, Goldberg and Star Lager brands were awarded the Gold prizes owed to their outstanding quality.
The three brands stood out among over 3,000 products presented by over 1,000 companies drawn from 90 countries, where each product was evaluated individually to establish its global quality profile and grant the product the quality award it deserves.
While speaking at the event, the Chief Executive Officer of Nigerian Breweries Plc, Jordi Borrut Bel, said that Goldberg, Gulder, and Star are some of the company’s most prestigious brands, adding that “we are proud of their startling success in the Nigerian market,” reports ThisDay
“Over the years, these brands have not only continued to lead the line in the beer industry but have been able to cultivate a cult following, with millions of consumers across the country.
“The growth and evolution of these brands have been a joy to behold and we appreciate our loyal consumers for sticking with us through this historic journey.
“We appreciate this honour and promise our consumers and stakeholders that we will not only continue to raise the bar but will also set out with innovative and exciting ways to consistently win with our brands.
“We couldn’t have won this award without the hard work and dedication of the Nigerian Breweries team,” Bel added.
Notably, Gulder introduced a new label and packaging last year while Star Lager boasts as the first locally-brewed Nigerian beer and Goldberg priding as the premium quality lager beer brewed to golden standards.
The brands have in the recent past been at the company’s epicentre marked by major developments including unveiling of new brand ambassadors.
“Star Lager is having a year to remember as it kicked off 2019 by unveiling its first ever brand ambassador, Burna Boy, which was shortly followed by the announcement of Tiwa Savage as the first ever female brand ambassador for the citrus variant, Star Radler.
“Also, Goldberg Lager has recently announced, Olamide, as its new brand ambassador as 2019 will also see the third edition of its beloved indigenous music competition, AriyaRepete,” Bel affirms.
In the past, several of the company brands have also bagged international and local awards including Amstel Malta, Maltina, Star, and Fayrouz among its rich product portfolio.