Company: Nigerian Breweries, Nigeria
Product type: Low alcohol flavoured beer
Innovation: New labelling and new flavour variant
Nigerian Breweries, the leading alcoholic drinks company in Nigeria has introduced a new look for its Star Radler flavoured beer.
The company has introduced a gold background instead of silver on the main face of the label for its Star Radler Citrus variant and at the same time, debuted Star Radler Red Fruits variant to the brand.
Available in 450 ml glass packaging, the drinks come in at 2% alcohol by volume (abv) – as the company targets consumers who are new to the beer category.