NIGERIA – CWAY Group, the food and beverages maker has expanded its fruit-flavoured milk drink portfolio with the addition of a new yogurt line in a bid to meet consumer demand in the country, reports Beverage Industry News.
According to the company, growth in the sub-sector is being driven by the nation’s rising population as every Nigerian in different demography is a potential user of the various dairy products.
Nutri-Yo together with fruit-flavoured milk drinks seek to offer consumers with more choices, that is away from home milk, evaporated or condensed milk or milk powder.
The new brand is suitable to modern lifestyle as it is low in fat, rich in protein with essential minerals such as calcium, sodium, carbohydrate and vitamins B6, B1, D and A.
CWAY said the addition was propelled by consumer and market demand as well as strong growth with its flagship Nutri-Milk flavoured drinks.
The company’s managing director, Mr Alok Saxena noted that the low purchasing power in Nigeria still keeps yogurt out of reach of many Nigerians, which does not encourage volume growth.
He added that businesses which lack capacity to sustain yogurt drink in the market may see their brand fail before it gets to maturity stage given yogurt drinks might be a bit slow moving due to the higher price point compared to carbonated soft drinks (CSDs).
The Chinese company which entered Nigeria in 1999 has restated its commitment to production of quality goods.
Apart from its popular brand, Nutri-Milk, the company has a foothold in bottled water segment through the CWAY Nigeria Drinking Water Science & Technology Company Limited.
It has in the past appealed water distributors to constantly embrace proper hygiene within their premises and adhere to hygiene standards set by the government.
