NIGERIA – CHI Limited, Nigeria’s leading fruit juice, drinking yoghurt, evaporated milk, and snacks manufacturer, has expanded its nourishment offering with the introduction of Hollandia Zero Yoghurt.
The new product is a premium innovative offering that combines the natural taste and nutrition of yoghurt, with unique benefits of Zero Added Sugar, Zero Artificial Sweetener & Zero Lactose. It is also a low-fat drinking yoghurt.
“When you look at health trends today, you notice a growing community of consumers seeking to meet their weight goal. We sought ways to appeal to these consumers, and Hollandia Zero Yoghurt is the result.”CHI Limited Marketing Director – Mrs. Toyin Nnodi
The product launch is supported by a campaign message tagged, “So Much Yoghurt Goodness, Zero Compromise”, aimed to entice consumers adopting a healthier life style, while being able to enjoy the goodness of yoghurt.
“We are delighted to expand Hollandia Yoghurt into the low-fat category with Zero Added Sugar, Zero Artificial Sweetener and Zero Lactose.
“When you look at health trends today, you notice a growing community of consumers seeking to meet their weight goal. We sought ways to appeal to these consumers, and Hollandia Zero Yoghurt is the result,” said CHI Limited Marketing Director, Mrs. Toyin Nnodi.
Coming in a black-mate carton pack with a capped spout, the packaging boldly highlights its nutritional cues such as Zero Added Sugar, Zero Artificial Sweetener and Zero Lactose, reassuring consumers of its nourishing goodness.
The FMCG company has been consistent with the launch of innovative products that cater to the needs of its consumers as it recently launched Hollandia Slim Evaporated Milk, a partially skimmed evaporated milk product with 50% less fat, and Hollandia Lactose Free Easy to Digest Milk targeting lactose intolerant consumers.
Company name: CHI Limited
Product type: Yoghurt
Innovation: New Product
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