Nigeria’s Dangote subsidiary launches new ‘Dangote’ seasoning

NIGERIA – Dangote Industries Limited’s subsidiary, NASCON Allied Plc has introduced a new product into the northern market under the brand name Dangote Seasoning, reports ThisDay.

Speaking during the launch of the product, the executive Director Commercialization at NASCON Allie Plc, Hajiya Fatima Aliko Dangote said that the product in the form of seasoning cubes and stew mix were developed with a special blend of herbs and spices to give meals a unique taste and great aroma.

She described the product as a new innovation birthed after years of consumer-led research and development, and urged distributors, marketers, eateries and consumers to immediately key into it.

Fatima also said that the company will introduce the product into other parts of the country adding that despite the high innovative quality, it was affordable and available with various promotional items to be enjoined by distributors and consumers.

The Managing Director of NASCON Allied Plc, Mr. Paul Farrer, who described the product as premium but affordable also assured consumers that the new products are high margin products ensuring that retailers remain profitable.

Alhaji Hamisu Rabiu of Hamis Investment in Kano described NASCON products as fast moving and good quality and urged other distributors and retailers across the country to immediately key into the new classic cube, Dangote stew mix and Dangote curry.

At the launch of the products, about 300 distributors, wholesalers and retailers were excited, expressing optimism that it will up the market of NASCON.

Head of Marketing, Mr. Olusegun Ajala said that the innovative brand will increase the company’s market share exponentially because of its unique taste and aroma.

At the same time,Head of Sales, Olushola Shosanya, said there are various promotional benefits that come with each pack of the Dangote Classic Cubes.

During the occasion, the company also introduced Hadiza Gabon, as the Brand Ambassador who described the Dangote Seasoning cubes as a seasoning with great flavor, and good taste while recommending it to all women in Nigeria.

Dangote industries limited is a conglomerate of industries with investments in the food and beverage, Flour and semolina,packaging materials, pasta processing, seasonings, sugar and salt refining among other investments

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